Midwood Guitar Studio
I approached Midwood Guitar Studio with some brand concepts which quickly turned into a great relationship to help the shop build their brand and marketing efforts. I developed email marketing efforts that grew the subscriber list from 1,000 people to 20,000 people and generated an additional $180,000 in sales directly from email campaigns. I updated various elements of the brand on apparel, in store touch-points, and in advertising materials through printed and digital efforts. I also helped to build up photography standards and shot many images used for promotion.
Storefront Concept
When you’re positioned on the busiest block of the busiest street in the coolest neighborhood, you have to look the part. A huge opportunity area to draw attention and traffic, as well as being a photo destination for social media, updating the storefront to stand out would help take the shop to the next level.
Email Marketing UI Kit
With an emphasis on letting the incredible, high-end instruments shine, I developed a kit that drew attention to to the stars of the show while adding just enough information to let customers know why each piece was special.
Marketing Pieces
We needed a lot of effort put into how we were going to reach our audiences and we came to a solution that involved a variety of print and digital applications. From print ads to full web takeovers on industry websites, we wanted to continue to grow brand recognition.
Photography
In today’s world where our eyes are bombarded with every type of image in every type of feed, developing unique, consistent imagery is key for your brand.
